Email Marketing Specialist

Website Adpearance

About Adpearance

Adpearance is a Portland-based, results-driven digital marketing agency that helps businesses to generate the most quality leads possible. We’re well known as the best in automotive and are successfully expanding to more verticals, too. 

But that’s what we do. Anyone who is applying deserves to know who we are. 

We are the Nerdherd. A group of people who have an innate desire to connect with something bigger than ourselves– both professionally and personally. Who love to solve problems. Who see the beauty of the mind. Who want to balance work-from-home flexibility with being part of a community. We know we’re a part of something special and want to attract curious minds to make our performance, company, and culture better. The three words our employees most frequently use to describe working at Adpearance: Welcoming. Challenging. Fun. 

If that sounds like the kind of company you want to be a part of, there’s good news. We’re hiring for an Email Marketing Specialist, and we’re hoping YOU are a great fit. 

About You 

You like to work, you’re good at delivering results, and you’ve got the data to prove it. Show us the stats: How you beat performance benchmarks. How you contributed to a successful team. How you won over that impossible client. We’re looking for intrinsically-motivated leaders like you to advance our thinking and make the whole team better.

The Position

The internal marketing department is a scrappy bunch dedicated to doing good work that achieves results and celebrates successes together. 

Curious? Good, because we’re looking for a candidate passionate about all things email marketing, who sees a need, springs into action and owns the outcomes.

Responsibilities

Based on your experience, you know that emails that unite the right copy with the right audience at the right time are incredibly impactful marketing tools.

We need a performance-minded Email Coordinator who loves learning new technologies, collaborating cross-functionally across multiple teams, and gathering data from various email tools to unlock new insights and results.

Day-in and day-out, you will own the following:

  • Email Creation, Sending, & Reporting: You’ll roll up your sleeves to build marketing emails and email templates with HTML/CodePen, Pardot, and Salesloft; schedule and send various email campaigns: and report on performance.
  • Salesforce Coordination: You are the main Salesforce point of contact for the marketing team, experienced and comfortable with working in Salesforce, and able to build audience lists while partnering with Sales Ops for support where needed.
  • Salesloft Marketing expertise: You love personalized communication and learning & building all things Salesloft! As the marketing team Salesloft expert, you’ll be setting up templates and cadences, conducting Salesloft reporting, collaborating with Sales Ops to pull appropriate audience lists, and continuously exploring new opportunities for the team to maximize this tool.
  • Audience Research & List Acquisition Support: You’ll support researching and gathering insights on our target audiences, along with various list acquisition needs, including list formatting, hygiene, and collaborating with Sales Ops.
  • Digital Marketing Analysis Coordination and Production: You’ll support our Digital Marketing Analysis creation needs, help coordinate the workflow process, and collaborate with Sales, Marketing, and Sales Ops to ensure correct attribution.

Job Qualifications

Knowledge, Skills & Abilities:

You know that you’re our ideal candidate if this sounds strangely familiar:

  • You are passionate about B2B email marketing. The combination of personalized content, connecting with humans 1-1 and at scale, and breaking down performance data gets you out of bed in the morning with another new idea to test.
  • You love learning new technology and tools. If you don’t yet have experience with a particular system, you are eager to dig in and grow your skills quickly.
  • You are precise. Details and deliverables are managed. To-dos don’t slip through the cracks on your watch.
  • You get things done quickly. You find joy in the work and love to get your hands dirty. You’ve heard “Wow, you’re fast” more than a couple of times.
  • Change is your middle name. Adpearance is constantly growing. You like to embrace new ideas and innovation. The next thing excites you.
  • You know teamwork makes the dream work. Within the marketing team and across departments, you like partnering and communicating with others. 

Education and Experience:

  • Bachelor’s Degree in Marketing,  a related field, or equivalent job experience
  • 2+ years experience in email marketing (depending on experience, this could be an Associate or Specialist level position)
  • Previous experience with Pardot or other email marketing platforms
  • Previous experience with Salesforce or similar CRM
  • Previous experience with Salesloft or similar sales engagement platform is preferred but not required
  • Familiar with HTML is preferred but not required

Why Adpearance?

  • Competitive salary and health benefits
  • Additional benefits including 401k matching, student loan repayment matching, and a subsidy for commuter, internet or cell phone
  • Generous PTO days, in addition to paid holidays that incorporate two days to honor and celebrate your heritage, culture, or traditions that matter most to you– just tell us when!
  • We actively work to dismantle bias in our hiring practices, foster cultural inclusivity, and continuously examine policies and practices to ensure equity. We recognize believe that diversity, equity, and inclusion constantly make us better.
  • A fast-paced, team-driven culture that helps you grow your career with learning opportunities, autonomy and ownership, and chances to succeed (or fail– hey, we’ve all learned through failure).

Diversity, Equity & Inclusion

At Adpearance, we believe your ability to build, think creatively, and solve problems is best accessed when you have the freedom to be yourself. Inclusion is not a nice-to-have; it is a must-have. The bedrock of an inclusive culture is our ability to celebrate and harness the unique perspectives our diversity provides in the building process. While an org structure exists to provide clarity around how ideas get communicated, we are all equal as coworkers, and we are committed to careful and continued introspection around how to best be an equitable, fair, and inclusive workplace that celebrates you for being you.

Equal Opportunity

As an Equal Opportunity Employer, Adpearance is dedicated to providing a diverse and inclusive workplace, which includes unbiased recruiting, hiring, and employment practices. Applicants and employees are treated with respect, and provided opportunities – free of discrimination of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital or parenting status.

Sponsorship

Adpearance is not currently sponsoring work visas for this role. Authorization to work in the U.S. is required to be considered.

To apply for this job please visit adpearance.com.

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