Plan your route and discover all the Little Boxes with the Little Boxes iPhone and Android apps.
Little Boxes, Portland’s biggest local Black Friday and Small Business Saturday shopping event, returns for its sixth year. Founded in 2011 with the purpose of creating an alternative to the “big box” Black Friday shopping experience, Little Boxes highlights Portland’s vibrant independent retailer scene. The event’s founders Will Cervarich and Betsy Cross of local boutique betsy & iya, have watched the event steadily grow each year with over 220 shops participating in 2016, as well as an expansion to Seattle. Cervarich explains Little Boxes’ success saying, “What Little Boxes offers shoppers is a relaxed, fun alternative to the hubbub of door-buster sales and huge crowds on traditionally big shopping days. It’s a way to enjoy exploring the vitality of the local retail scene in a city you love with the people you love.”
What’s more, shoppers are rewarded by “playing” Little Boxes using a paper passport or a digital passport via the Little Boxes iPhone and Android apps to collect visit and purchase codes. Simply by visiting a Little Boxes shop, visitors can enter themselves into the generous raffle. By making a purchase at a participating retailer, shoppers unlock a 10% discount at the next Little Boxes store they visit and bonus raffle entries are earned by making multiple purchases. Last year, the event generated over $550,000 for the city through purchases in participating shops. Over 22,558 shop visits were recorded, resulting in 7,353 purchases and 46,000+ raffle entries over the course of the two-day event. Co-founder Betsy Cross describes the impact of Little Boxes by saying, “The independent and vibrant spirit of Portland shines through during the two days of Little Boxes. Our incredible community of local retailers, prize donors, supporters, and shoppers leaves us humbled and inspired every year. We’re so proud that Little Boxes has become a Portland tradition.”
Little boxes engages shoppers through both paper and digital passports (via iphone and Android apps) that allow shoppers to access discounts and be entered for raffle prizes.
This year’s raffle prizes include a grand prize of airfare and hotel accommodations for two from a selection of destinations. Other prizes include stays at some of Portland’s top hotels, multiple shopping spree packages, gift certificates to local shops and restaurants, spa and wellness packages, and an iPad, among many others.
Purchases are tracked with codes via the Little Boxes iPhone app, Android app, or paper passport (entered by players into a computer at home after shopping).
Approximately 1 million combined social media followers and fans across the social media network of the 220+ participating stores.
The event pools money from participating shops for more ad buying power and larger social media word-of-mouth reach.
Participating Little Box stores have a proven track record of increased sales on Black Friday and Small Business Saturday.
- Portlanders and visitors discover the quality of the city’s indie retail shopping scene while enjoying the hospitality and warmth of Portland’s neighborhood shops.