Thursday: Portland Veterans Day Parade In Hollywood District


Update: Portland 2011 Veterans Day Parade In Hollywood District


From Veterans Day Parade website:

Ross Hollywood Veterans Day Parade
NOVEMBER 11, 2010

Portlanders are invited to honor military veterans, the active military and their families at the 36th annual Veterans Day Parade in the Hollywood District November 11, 2010. The parade begins at 9:45 a.m., and is sponsored by the Ross Hollywood Chapel. Secretary of Veterans Affairs Eric K. Shinseki has designated Portland as a regional Veterans Day observance.

The parade begins at Northeast 40th Avenue and Northeast Hancock Street and travels east on Northeast Sandy Boulevard to Northeast 48th Avenue, where a memorial flag raising ceremony will be held.

This marks the first year 50 members of the Iraq and Afghanistan Veterans of America will march in the parade. Other participants will include marching bands, the historic horse-mounted Buffalo Soldiers Moses William Chapter of the 9th and 10th Calvary, military service organizations and marching bands. Boy Scout and Girl Scout troops will participate with parents and military veterans.

A memorial presentation at the Ross Hollywood Chapel, 4733 Northeast Thompson Street, will follow the parade. Along with other speakers, Edward Van Dyke, Portland claims manager, Oregon Department of Veterans Affairs, will speak about available veterans’ benefits. Covered seating will be available for seniors and those with disabilities.

Portland Veterans Day Parade History

It was Veterans Day 1974 when it all began, 36 years ago. Vernon E. Ross proprietor of Ross Hollywood Funeral Chapel founded this parade to honor all Veterans, past and present, living and deceased.

Vernon, a veteran myself, served as a medic at the Veterans Hospital in Vancouver, Washington during World War I. In World War II, he served as a captain in the Veterans Guard & Patrol. Vernon was very active in many Veterans organizations. Like the American Legion Post No. 1, Forty & Eight Voiture No. 25, Portland Barracks No. 53 of the Veterans of World War I and the Last Man’s Club, to name a few.

Vernon E. Ross purchased a small triangular piece of land for $19,000 in front of his Ross Hollywood Funeral Chapel and erected a Flag pole with a planter.

He said, “I wanted to do something to honor veterans of all wars, because “patriotism” has dropped to the lowest level ever.”

On November 11, 1983 right before the Veterans Parade come into view from the Flag pole Vernon E. Ross collapsed, standing at the base of the very memorial he had built. Later that night he died at Emanuel Hospital from which he had suffered a heart attack.

His son Howard C. Ross said about his father’s involvement with veterans’ activities, “It was his life.” His son also stated, “With all those things added together and the excitement of the parade and his father’s failing health, that is what contributed to the attack.”

Because of Vernon’s dedication to veterans and the circumstances surrounding his death. Ross Hollywood Funeral Chapel has continued his tradition of honoring Veterans and hosting the Veterans Day Parade every year on Veterans Day in November. It is something we must carry on in his honor as well as in the honor of all Veterans.

The Parade starts at 9:45 AM the morning of Veterans Day at 40th and Sandy Boulevard and travels down and ends at Sandy & 48th in front of Ross Hollywood & Killingsworth Funeral Chapel, which is the site of the Veterans Memorial Flag pole Vernon E. Ross erected to honor and remember all Veterans.

At the conclusion of the Parade there is a Flag raising ceremony along with comments from dignitaries, music from local High School bands, Dove release and a military flyover from the Oregon Air National Guard 142nd Fighter Wing.

Many groups and organizations from in and around Portland participate in the Parade, such as the Royal Rosarians, local High School Marching Bands, Military groups, motorcycle groups, various Bagpiper March Bands, Senior Living groups and various local dignitaries, such as the Mayor, congresspersons, councilpersons and sometimes the Oregon Governor when his schedule allows.

This year we are hopeful to receive a proclamation from the Portland Mayor signifying the Ross Hollywood Veterans Day Parade as Portland’s one and only Veterans Day Parade.

We are very proud of the tradition that Vernon E. Ross began 36 years ago and that is why we continue to recognizes and honor all Veterans with this Parade. Come join us this year and every year by registering on this website. Just go to the registration page, fill in the registration form and we will contact you with further details.


Veterans are also invited to attend a USO-style show following the presentation at the Hollywood Senior Center, 1820 Northeast 40th Avenue. Entertainer Tony Starlight, Tony Starlight’s Supper Club and Lounge, will showcase music from the World War II years.

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One Response to Thursday: Portland Veterans Day Parade In Hollywood District

  1. Bruce W. Randol [email protected] October 10, 2011 at 10:40 am #

    I seemed to have misplaced your e-mail. My Viet Nam vet friend and I would like to be in the parade once again this year.

    Thanks [email protected]

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